With the sample New Year, new trends are born. As a result, when designing your own custom exhibit, it can be difficult to decide which direction to go. The ColorCraft team learned a few things after helping hundreds of companies successfully exhibit their swatches. Here are the top 9 creative trade show exhibit ideas to attract visitors this year:
1. Give visitors a sense of relaxation.
The number of days spent at the trade fair is long and can be tiring for the participants. We will help visitors by exhibiting a calm space where they want to relax and take a break. This works especially well when it fits into a brand theme (such as a luxury resort), but almost all types of businesses can incorporate the concept of downtime into their trade show exhibits. Try to provide a charging station for participants' phones and a comfortable place to rest and eat the meals they serve. You will be reassured by your brand and become a more open visitor to learn more about your products and services.
2. Create a sensory experience.
The visuals of the trade fair exhibits are important but don't ignore the influence of other senses. Talk to your exhibit designer about how creative use of color, light, texture, sound, or vibration can help create the right atmosphere. You can evoke luxury with satin, "green" with bamboo, or create excitement with LED lights. Use elements that match your brand's tone and emotions. As an additional bonus, consider allocating display sounds and lights to a high-profile show that plays hourly.
3. Build an "up" to get attention.
Consider building a multi-layer booth or using hanging signs so that you can see your brand from different perspectives. It's simple but effective. Not only does maximum height improve visibility, but multiple stories can be used to accommodate more visitors in the space. As an additional feature, talk to your design engineering team about how to use ramps and ramps at trade fair exhibits to improve accessibility for participants who cannot move the stairs.
4. Attract visitors from all angles.
Depending on the size and settings of the trade fairs you attend, you are more likely to approach your display from multiple directions. It's a good idea to create a design that attracts visitors from every angle, as we've done for many clients in the past. By doing so, you can adapt it to the layout of each space for which you want to get exhibition properties. This will help intrigue those who are looking at your brand's exhibits.
5. Show off at the live "green wall".
Use green vertically and bring it outdoors. If it fits your brand or exhibition idea, adding planters or plant walls will help you get the attention. Create an airy and healthy environment to talk about branded green products and corporate environmental practices. In addition, the contrast with nearby exhibitors is good, creating a cozy atmosphere for visitors.
6. Increase engagement with social media displays.
The easiest way to get participants to tweet and interact with your brand is to make it fun! Consider adding a digital wall to show your brand's social mentions, or provide a game-like incentive for your social sharing. Visitors will enjoy trying to put their name on the board and your brand will get free social marketing. It's a victory for everyone.
7. Provide good pictures.
You can also encourage visitors to post about you online by giving them the opportunity to take pictures. I'm ready. Earn free marketing by incorporating cheap cutouts and props into your trade show exhibits. In addition, the exhibition will be fun and interactive for visitors. If you use this route, be sure to display your brand's hashtag where it's recorded in your photo. While attending the show, ask someone on your team to reply online to the participants who posted about you.
8. Make the trade show exhibition interactive.
Don't stop at social walls and photography. Ask the exhibition design team how to incorporate interactive elements throughout the display. One of the unique approaches is to use interactive flooring that reacts when a visitor crosses the flooring. You can use it to create an environment that connects you to your brand (for example, if you're a surfing company, use seawater), but it also has a big impact on your participants. They will want to continue using it and play with it, giving the sales team a great opportunity to interact with them.
9. Build the specified conference space.
Recently, the number of exhibitions in semi-closed spaces is increasing. This is a trend that we are confident of continuing to grow. Having your own meeting space gives visitors peace of mind asking questions during the purchasing process. It also helps the sales team pay attention to enough time to ensure the decision at the show.
After all, these nine creative trade fair ideas are just the beginning to successfully attract visitors. For more exhibit ideas, see Custom Trade Show Exhibits and Custom Rental Exhibits Created for Clients. Or if you want to discuss how you can help design your next project,
Post a Comment