According to Trade Show statistics, 67% of event attendees are most likely to work in senior management, have true purchasing power, and buy one or two products/services they learned that day. , Represents a new business opportunity. To take advantage of these opportunities, you need to create the best possible exhibition booth.
How can I attract people to the exhibition booth?
Here are some basic principles from which most of the ideas for modern business expositions come from:
Aim for a homely and cozy atmosphere. Choose wood or textured fabrics over smooth metal options.
Be prepared for their urgent needs. Free water bottles, charging outlets, and wifi are always in demand.
Create a booth, not just a brand. Yes, we will introduce the logo and product. However, make sure that stopping by the booth gives participants more information and a better experience than when they visit the website online.
If you had these, you did most of the work needed to attract some crowds. But if you go one step further, consider making your exhibition booth truly unique.
How can I make the trade show exhibition booth stand out?
In general, the best Trade Show ideas fall into one of the following categories:
Insane giveaway. Xbox and $ 500 Amazon Gift Cards are always popular. However, keep in mind that even without such a budget, it is important to provide something that is in high demand and universally attractive. Capture raffle emails by scanning badges or simplifying the typing process into one quick and easy step.
Stunt. The exploding kitten vending machine puppet show is a good example of how a brand can be creative no matter what it deals with.
Take advantage of trends. Choose the hottest topic in your industry right now and offer something that people won't get in the way at your booth for free.
Did you get it all? We are ready to open the best booth at the Trade Show. Let's take a look at some of the more exciting suggestions that will help you plan your exhibition booth strategy.
16 creative booth ideas The best exhibition booths to use to attract visitors
These great trade show ideas will help you get the most out of your investment in the event.
Incorporate 1.3D projection mapping into your booth design.
3D mapping brings augmented reality to the booth and cool and innovative touch to existing designs. You can also quickly fix dim booths, mood lights, or spaces with interesting structures. Try projecting something interesting (folding abstract shapes, dancing gear, etc.) or something that links directly to your brand (a hit with an artistic rendering of your logo or product blueprint).
2. Hire a dedicated booth staff.
Yes, core staff representatives are required to attend the show. However, the team needs a few staff specializing in customer service to greet guests, set up displays, run cashiers, and more.
3. Play an interactive booth game.
Interactive booth games are a great way to attract people and stay there for a short while. Here are some ideas to get you started:
Industry or Featured Speaker Trivia
Game show wheel filled with both valuable prizes and fun mini-challenge
Set up a real video game console and controller in the lounge area
4. Plan the activities of the exhibition booth according to the agenda of the main event.
For example, you may not want to host the long-awaited giveaway during the main speaker event. Instead, use these popular seminars as a time to clean up your booth, wipe your electronics with an antibacterial cleaner, and make sure that all newly captured prospect data is properly backed up. Then save the demo and special guest signatures during periods of high traffic/programming stagnation.
5. We will launch a new product at the event.
92% of trade show participants say that the main reason for attending a trade show is to see new products introduced. So, please bring a special release exclusively for the guests of the exhibition booth. You can also make this opportunity special by incorporating some guerrilla marketing strategies (flash mobs, geofilters, dressed floor personnel, etc.).
6. Booth locations should be based on the location of toilets, shops, main entrances, and secondary entrances.
This is called the A Triangle and is one of the best ways to secure a great booth location for venues and trade show events of all sizes.
7. Make it visually appealing.
According to 48% of exhibitors surveyed, eye-catching stands are the most effective way to attract participants. Examples like this one are especially effective. See how each one is unique and memorable. But if you're really particular about how to make your exhibition booth look eye-catching and professional, contact one of these best trade show booth design companies.
8. Strategically place booths among other brands with similar target audiences.
Develop a symbiotic relationship with affiliates in your industry by feeding their crowd as they gather on either side of your own trade show booth. Keep in mind that most companies rent the same booth multiple times if the venue can't provide details about which brand has booked which space so far. So, at the very least, you might be able to see photos of last year's event to determine who will be giving the presentation and where it will be held this year.
9. Add aromatherapy.
This tendency helps marketers not only see and hear but also take advantage of a more human sense. Choose the scent that suits your goals. For example, if you want participants to see your brand or product as something that makes their lives easier, choose soothing vanilla or lavender scent. If you're looking to call something more action-oriented, try energizing citrus or mint.
10. Repeat, including the branded steps.
You can also bring in a professional photographer. If you really want to get the attention on the expo floor, work with your main event organizer to emphasize event hashtags or get help setting up and running events.
11. Host the kickback space.
The space inside the booth is important. Use dynamic seats where participants can sit face-to-face and talk in groups, or ensure a little privacy in the turmoil. Also, make your layout smarter. Round seats and train station rows offer many options and spaces. Other common rules for this to be successful are to prevent sales reps from hovering over this area and to provide multiple tables so that joining a group is not a hassle. It is included.
12. Prepare toys to play with.
Interactive touch screen games, DIY 3D printers, VR headsets? Yes, please! With advanced technology, you need to entertain your visitors and create memories that go beyond the event itself. Please select the content that matches the theme of the exhibition booth. And always end each conversation with a simple CTA.
13. Avoid straight lines when placing materials and products on the table.
The straight lines look so sophisticated and purposeful that guests don't want to pick up or manipulate anything and ruin the table. Make everything accessible by creating a small pile of pamphlets or fan out the Goody Folder to make everything look more interesting.
14. Host featured speakers, special guests, or educational lectures.
Who said you can't have your own exciting event within an exhibition booth event? Most venues are fine as you can add your own program to the trade show. So bring in an industry influencer you haven't talked to yet, or grab a special guest while you're between the panels and sign a new book at the booth. Send a mini-event to the main exhibition list or magazine to let people know what you're actually trying to do.
15. Add hands-on marketing to your trade show event plans.
If you want to bring this element to the exhibition booth, we aim to provide a couple of immersive tactile experiences that passers-by can participate in. For example, you can use the tablet demo mode to have something created in software or a program. Alternatively, you can let guests pass through a mini-tunnel full of interactive screens.
16. Use the airspace above the booth.
Sometimes you need to think outside the box. Or in this case, the booth. One of the best trade show booth ideas to win (or at least get the attention of) participants is to use floating signs, stanchions, or characters that can be inflated. Not only will it help guests find you, but it will also stand out as a location marker for everyone else in the event.
This will allow you to quickly attract high ROI prospects to your exhibition booth.
Want to land some great corporate clients in the near future? Be sure to read the event KPI tips and ideas for these great event giveaways to be ready. Or find ideas for creating better event networking moments.
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