I've seen them on the show floor (don't pretend I've never seen them) – it looks like a trade show booth that needs serious repairs and updates, or just an exhibitor should have gone for an upgraded booth. Are you exactly moving the best foot of their brand sayings?
In many cases, marketing managers at companies and trade fairs "settle" by buying trade fair booths within their estimated budget, but rarely "say" about brands….
But you don't have to do this. There is a better answer than "solving" your next trade show booth purchase.
Participate in a trade show booth rental program
The average purchase cost of a custom trade show booth ranges from 3-4 times (or more) the rental cost of a trade show booth, and rental programs are a much more powerful alternative to buying exhibits of the same cost. It will be a means. Just throw a number there and that means renting a $ 50,000 exhibit for just 10,000 to 15,000. A big difference.
On the other hand, if your exhibition budget for an upcoming trade fair event is $ 15,000, would you like to represent the company with a $ 50,000 custom trade fair booth rental or buy unequal exhibits within your budget? Close to the level of customization and quality you receive on rental. Again, we're talking a lot about your brand on the show floor.
A word about quality and maintenance
If you rent a trade show booth, you can be confident that it offers a durable and good looking structure. And of course, they are responsible for the maintenance and maintenance of the exhibits.
Since maintenance is done "immediately", it makes sense to use high-quality components and structures in the first place. They last longer and require less ongoing repairs. This will give you the time you need and get a higher quality exhibit.
Other benefits of renting a trade show booth
Of course, besides the quality of the exhibits, renting a trade show booth has many advantages over purchasing ...
There is no storage fee for rental and owned exhibits
No capital investment at rental sample booth
Ability to rent multiple exhibits at once for overlapping events
Flexibility to change exhibits and footprints from show to show
There is no cost to maintain and renew the trade show booth (you don't own it!)
And you can afford to rent much more exhibits than you can buy ...
Post a Comment